Post by account_disabled on Jan 1, 2024 4:48:37 GMT
The last year has been a scene of constant changes in the market; both from the perspective of companies and from the side of consumers. Restrictions arising from the pandemic, digital transformation, automation, e-commerce , etc. All of these changes have impacted the world of marketing more than any other area . This has forced the sector to achieve unprecedented agility and diversification of strategies. As part of this adaptation, the figure of the CMO (Chief Marketing Officer) faces a future where its relevance and functions will expand . The Prodware company has held a series of webinars dedicated to Marketing strategy and technology to address the challenges of the digital age. As a result, it has collected some conclusions that point to the new paths that CMOs will take from now on.
Center and connect Today, omnichannel is one of the keys to commercial success. Hyperconnectivity and channel diversification requires greater creativity when it comes to focusing and connecting businesses Phone Number List with the customer. CMOs must be the ones to lead and manage this path, staying proactive and attentive to the evolution of business patterns. 2. More and more diverse functions Digitalization and the rise of e-commerce has multiplied opportunities for both businesses and customers. However, the increasing complexity of market scenarios requires broader knowledge of technological, analytical and strategic issues. This means that CMOs must diversify and update to meet expectations. 3. Differentiation will be more complicated, but more effective With increasing competitiveness in the market, differentiation has become an uninterrupted challenge.
Added to this fact is the growing decision-making capacity and knowledge of marketing strategies on the part of consumers, who no longer absorb messages like sponges but rather select those that are of interest to them. In this context, looking in detail at the efficiency and profitability of marketing actions will be key. Some options for CMOS are intelligent or automated solutions or coherence between strategy and business objectives. Definitely; more value proposition, more brand customization and more results. 4. Get to know your customers in depth Information is gold; And in these times, delving into the profile of potential consumers can be the key to obtaining benefits . One of the most attractive solutions to achieve this purpose is Artificial Intelligence, which will allow a complete image of the customer. Thus, the company will be able to design a personalized communication strategy and anticipate future demands.
Center and connect Today, omnichannel is one of the keys to commercial success. Hyperconnectivity and channel diversification requires greater creativity when it comes to focusing and connecting businesses Phone Number List with the customer. CMOs must be the ones to lead and manage this path, staying proactive and attentive to the evolution of business patterns. 2. More and more diverse functions Digitalization and the rise of e-commerce has multiplied opportunities for both businesses and customers. However, the increasing complexity of market scenarios requires broader knowledge of technological, analytical and strategic issues. This means that CMOs must diversify and update to meet expectations. 3. Differentiation will be more complicated, but more effective With increasing competitiveness in the market, differentiation has become an uninterrupted challenge.
Added to this fact is the growing decision-making capacity and knowledge of marketing strategies on the part of consumers, who no longer absorb messages like sponges but rather select those that are of interest to them. In this context, looking in detail at the efficiency and profitability of marketing actions will be key. Some options for CMOS are intelligent or automated solutions or coherence between strategy and business objectives. Definitely; more value proposition, more brand customization and more results. 4. Get to know your customers in depth Information is gold; And in these times, delving into the profile of potential consumers can be the key to obtaining benefits . One of the most attractive solutions to achieve this purpose is Artificial Intelligence, which will allow a complete image of the customer. Thus, the company will be able to design a personalized communication strategy and anticipate future demands.