Post by nadinenadine on Mar 5, 2024 9:06:04 GMT
So, in light of these basic considerations, what is it that the author has at his disposal to produce content capable of converting into concrete actions? It is the peculiarity of the content itself , The peculiarity of the content itself is the solution to writing a message that converts CLICK TO TWEET Content Marketing_content peculiarities To define the peculiarity of the content, the good webwriter must answer these questions: Who is my content aimed at? What problem does he want to solve? What solutions does it intend to offer? How do you want to connect with the reader? What can I offer that is distinctive compared to my competitors? Ultimately, what is the reason why the reader should trust and rely on you? How to write quality content Content is quality when it stands out for its ability to offer reliability to those who read it and to convey a sense of protection and presence, when it cradles within itself an added value that is difficult to find in other houses. This is how I define good content in Riccardo's book. It's still: To make a difference, therefore, content must tell its reader I am here and I am here for you, I put myself at your disposal with everything I have to give you .
I am able to provide an answer to all your questions, a concrete solution to your problems and I know how to do it without boring you . Do you know what all this means? That quality content must be effective on the level of the signifier and that of the signified . Even more, that web content can become indispensable for the reader if: the content itself and its expression refer to each other with coherence Loan Phone Number List and originality; content and expression combine the needs and personality of the writer with the needs and identity of the reader . Here, therefore, the three elements of the semiotic triangle identified by Ferdinand de Saussure, the father of linguistics, define the quality of your content marketing : Triangolo_semiotic_content Marketing This is the semiotic triangle , at the center of which we can place the quality content, which on the one hand must be capable of correctly interpreting the question and then offering the right answer ( referent ), on the other hand it must be generous with reliable information, exhaustive and exhaustive ( meaning ) and for yet another it must communicate in a clear and warm way , capable of exciting and lighting a spark in those who read it ( significant ).
Ultimately, quality content, be it a blog post, a post intended for social media, a text intended for a landing page, a newsletter, a comment, understands the reader's needs and is then easily understood by him. Now let me explain better. Good content has these three very specific characteristics: at a content level, quality content is that which is capable of precisely and clearly identifying the reader's problem and providing him with an equally punctual , coherent and effective response . An answer that must be real, serious and reliable; on an expressive level, quality content is that communicated clearly , in a direct and decisive way, making itself understood and exciting; the chosen communication method must adapt to the characteristics of the medium used, the message it intends to convey and the recipient who will receive it. It is the referent, in fact, who decodes the sender's message and interprets it according to codes which are partly shared and partly draw on his personal experiences and habits.
I am able to provide an answer to all your questions, a concrete solution to your problems and I know how to do it without boring you . Do you know what all this means? That quality content must be effective on the level of the signifier and that of the signified . Even more, that web content can become indispensable for the reader if: the content itself and its expression refer to each other with coherence Loan Phone Number List and originality; content and expression combine the needs and personality of the writer with the needs and identity of the reader . Here, therefore, the three elements of the semiotic triangle identified by Ferdinand de Saussure, the father of linguistics, define the quality of your content marketing : Triangolo_semiotic_content Marketing This is the semiotic triangle , at the center of which we can place the quality content, which on the one hand must be capable of correctly interpreting the question and then offering the right answer ( referent ), on the other hand it must be generous with reliable information, exhaustive and exhaustive ( meaning ) and for yet another it must communicate in a clear and warm way , capable of exciting and lighting a spark in those who read it ( significant ).
Ultimately, quality content, be it a blog post, a post intended for social media, a text intended for a landing page, a newsletter, a comment, understands the reader's needs and is then easily understood by him. Now let me explain better. Good content has these three very specific characteristics: at a content level, quality content is that which is capable of precisely and clearly identifying the reader's problem and providing him with an equally punctual , coherent and effective response . An answer that must be real, serious and reliable; on an expressive level, quality content is that communicated clearly , in a direct and decisive way, making itself understood and exciting; the chosen communication method must adapt to the characteristics of the medium used, the message it intends to convey and the recipient who will receive it. It is the referent, in fact, who decodes the sender's message and interprets it according to codes which are partly shared and partly draw on his personal experiences and habits.