Post by account_disabled on Mar 7, 2024 3:42:25 GMT
To give a clear definition of what I mean by "failure" let's start from the meaning of the words. We want to understand the word "marketing" in its broadest sense as "the art of changing people's behaviour": people themselves carry out certain actions driven by precise awareness and marketing activities serve to modify their beliefs to influence their behavior . It can be a change of habit or in most cases the purchase of a good or service. So we can say that a project fails when digital marketing activities do not contribute to an effective change in behavior of our customers . This specification is fundamental because very often communication is confused with marketing: but while the former is mechanical, the latter is not. I'm talking about mechanics because today communicating with a specific target has become an extremely codified process.
Just define the best media where you can segment your target: LinkedIn Germany Phone Number if you segment by profession Facebook or Instagram if you segment based on passion and interests Google as needed You insert your credit card on the chosen platform and based on the set budget a certain number of users will come into contact with the ad. Easy, right? However, ensuring that this communication stimulates actual user action is a completely different matter. A digital marketing project fails when in the medium-long term it does not produce any impact on people's actual behaviour. What are the main causes? Over the years we realize more and more how many of the causes are similar and repeat themselves.
The surprising detail is that none of these have anything to do directly with digital channels! Here we see the 6 main causes we have found: 2. The problem is often inside, not outside This is one of the problems that has always struck me because of its recurrence. Doing digital marketing in the B2B world requires a profound alignment between marketing and sales: marketing generates demand and sales satisfies it . This balance is not at all easy to bring into the company and sees the key moment of misalignment in lead management. If I had a euro for every time I heard the phrase "we pass leads but then we don't know what happens" I would be writing this article from a Caribbean beach.
Just define the best media where you can segment your target: LinkedIn Germany Phone Number if you segment by profession Facebook or Instagram if you segment based on passion and interests Google as needed You insert your credit card on the chosen platform and based on the set budget a certain number of users will come into contact with the ad. Easy, right? However, ensuring that this communication stimulates actual user action is a completely different matter. A digital marketing project fails when in the medium-long term it does not produce any impact on people's actual behaviour. What are the main causes? Over the years we realize more and more how many of the causes are similar and repeat themselves.
The surprising detail is that none of these have anything to do directly with digital channels! Here we see the 6 main causes we have found: 2. The problem is often inside, not outside This is one of the problems that has always struck me because of its recurrence. Doing digital marketing in the B2B world requires a profound alignment between marketing and sales: marketing generates demand and sales satisfies it . This balance is not at all easy to bring into the company and sees the key moment of misalignment in lead management. If I had a euro for every time I heard the phrase "we pass leads but then we don't know what happens" I would be writing this article from a Caribbean beach.