Post by account_disabled on Mar 12, 2024 8:09:23 GMT
Online there are two large strategic channels that lead to sales: Perceived needs This is the most immediately effective channel and requires great technical and content skill. It means creating content or a landing page that can be found when the potential buyer feels the urgency to purchase a product or service. This technique lives in search engines like Google or Amazon. Being present effectively in the results, both paid and positioned in the organic results, gives a huge advantage and facilitates the purchase.
Latent needs This technique is completely different, but equally complex. It consists India Mobile Number Data of constantly creating content to attract a following to keep connected to us through continuous conversation and information. Users like to follow people who provide them with information or from whom they can learn something. If we provide them with vertical content on a specific topic, they will remember us as professionals in that field and will have no doubts about who to turn to in case of need. Obviously this is a medium/long term practice, typical of Personal Branding, in which a single professional generates a climate of trust and attention towards himself.
Also excellent for being hired as employees. sell onlineAs illustrated in the figure alongside, through research we obtain direct contact or purchase, while through Social Networks we obtain an audience to which we can raise the scale of participation and relationship, until we obtain their trust and direct contact. Returning to Dale Carnegie's quote that I quoted at the beginning, I have to make two considerations. The first is that in today's world a minimum of technique is essential and makes the difference in communication, given the enormous complexity in which we find ourselves. The second is that technicians will have many difficulties if they do not learn to communicate flawlessly and are not able to create networks of relationships around themselves.
Latent needs This technique is completely different, but equally complex. It consists India Mobile Number Data of constantly creating content to attract a following to keep connected to us through continuous conversation and information. Users like to follow people who provide them with information or from whom they can learn something. If we provide them with vertical content on a specific topic, they will remember us as professionals in that field and will have no doubts about who to turn to in case of need. Obviously this is a medium/long term practice, typical of Personal Branding, in which a single professional generates a climate of trust and attention towards himself.
Also excellent for being hired as employees. sell onlineAs illustrated in the figure alongside, through research we obtain direct contact or purchase, while through Social Networks we obtain an audience to which we can raise the scale of participation and relationship, until we obtain their trust and direct contact. Returning to Dale Carnegie's quote that I quoted at the beginning, I have to make two considerations. The first is that in today's world a minimum of technique is essential and makes the difference in communication, given the enormous complexity in which we find ourselves. The second is that technicians will have many difficulties if they do not learn to communicate flawlessly and are not able to create networks of relationships around themselves.